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L'Oreal, Miu Miu Selfridges
Director @ Heaps + Stacks
We created a bespoke Miu Miu kiosk on Selfridges Duke Street Canopy for 7 days, to celebrate the launch of the new fragrance, Miutine. Guests had the choice of two signature serves, Iced Strawberry Matcha and Iced Brown Sugar & Vanilla Latte. Each specifically crafted to echo the scent's wild strawberry and gardenia with brown sugar notes.
Alongside the drinks, we had Miutine inspired giveaways, including zines, postcards, bookmarks and fragrant samples with premium touch points, extending the brand experience beyond the cup to reinforce Miu Miu's youthful yet sophisticated identity in a way that gelt both tactile and cultural.
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